By Andrea Adler,
Founder of HolisticPR.com and author of
The Science of Spiritual Marketing: Initiation into Magnetism
A website is our global calling card. It is a living, breathing entity that pulsates and
extrapolates who we are, what our passion is, and how we can serve other’s with our gifts.
The look, the feel, the amount of space around the words and images allows people
to move through the site and explore more of who you are. In the comfort of their
home or office, they can navigate your site and be convinced this is the place they
have been searching for. If your site is cluttered with too many words, too many
pictures, too many bells and whistles, how long do you think they will want to stay
on? They can turn on the TV to get bombarded with propaganda. They can drive
down the street or take a subway if they want to be submerged in the “maya” of the world.
People want to “experience” the truth of who you are. They want to feel and
know that the person or people behind the products and services are authentic,
trustworthy, dependable, and pleasant to work with. How are you going to convey
this information in a way that will resonate with their sensibilities? Carefully.
When you sit down to write about your product or service, you must find a way to
show people through your words and images how you can support them. Place
yourself in their shoes and answer questions they want answers to. If you push
your agenda or try to ram your message down their throats – so to speak, how long
will they stay on your site? Do you think they will stay on long enough to even get to
your contact page to call you or send you an e-mail?
The process of developing a website that communicates your passion for your work
is not something you whip out in a few days. It takes clarity, patience, perseverance
and fortitude. Think about painting a picture with your words, with your images and
with the layout of the site. I can’t tell you how many people call me, show me their
current site and wonder why they are not hearing from people. The colors are too
bright, the words do not match their message, and there is no cohesiveness. There
is too much text on the pages. I could go on and on. And even if the site is stunning,
sometimes there is only one change that needs to be made and they’re off to the races.
I love creating websites. They are like mini movies I get to co-write, produce and
play an active role in. I get to mid-wife the pertinent information from the client,
help them articulate their message, go over each page until we are both happy with
the results and then select the images (if necessary). I love creating the music and
the theme for the site. And although we may not hear the music, we feel it. It sings
to us, it dances with a rhythm that our potential client can relate to, and as we grow,
our websites grow . . . in content and in substance. And then, we prosper because
we have struck a chord in the audience we want to attract. We have created a site
that emulates who we are and what we have to offer. And our travelers feel relaxed,
knowing they have come to the right place.
What more could we possibly want from our site?